The language of scripts - P1.2

Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text. In order to communicate, a producer of any text must make some assumptions about an intended audience; reflections of such assumptions may be discerned in the text (advertisements offer particularly clear examples of this).

Mode of address - Language used is more informal and chatty (spoken to the audience)

Formal mode of address - Where the language is formal and instructional (spoken to the audience)

Point of view - Whether a script has an identifiable "I" or a 3rd person view 

Modes of address - Is the reader of the text directly addressed or not 

Tense - Is it in the past, present or future tense

Elaborate code - Language that included technical terms (less predictable and more unique)

Restricted code - Language is more informal and easy to understand (more structured)